Consider It Done
From everyday arrangements to more complex requests,
I handle everything with discretion, precision, and care.
So you can stay focused on what matters most.
Services and Support
Lifestyle Management
From organising your inbox and responding to invitations,
to finding the right personal trainer —
or making sure your new hairdresser serves your favourite tea.
As an experienced PA working with HNWIs, I manage the details of your private life with discretion and care. I carry out thorough research and provide clear cost overviews, ensuring every decision is both considered and efficient.
Travel Planning
As a former Emirates cabin crew and high-end cruise ship butler, I plan travel in a way no standard agent can. I know how things work behind the scenes — and how to make them work in your favour.
From departure to return, everything is arranged — flights, accommodation, reservations, and the details in between. If anything changes while you’re away, I’m there to support you with the experience and network to resolve it seamlessly.
Private Dining & Events
From intimate dinners to drinks by the pool, I plan and run every detail — from concept and setting to service and flow. You don’t have to think about what’s next, who’s arriving, or how it all comes together — I take care of it as it happens.
As a former royal butler, I know how things should feel when everything is done right. I take care of everything behind the scenes — so you can simply enjoy your guests.
I’m Alice, and my path into private service started in the air.
I started my career as Emirates cabin crew, before moving into private service as a butler to a member of a royal household in the Middle East.
I later continued my work at sea, as a high-end cruise ship butler — refining the same level of precision, discretion and attention to detail.
Today, I work as a Personal Assistant to high-net-worth individuals, managing travel, hosting and day-to-day life with care and consistency.
I’m known for being reliable, efficient and consistently available — because I understand that your time is valuable, and everything I do should respect that.
I believe things should feel effortless — even when they’re not.
That’s what I do.